NextHome Rebrand

NextHome is a Canadian real estate media company. When the former president of NextHome returned, we decided to bring back the original brand that consumers knew and trusted. This marked the launch of our “Back to Basics” campaign — a strategic return to the recognizable identity that had built strong emotional equity with our audience.

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As Creative Lead, I played a key role in revitalizing and maintaining the brand across every touchpoint. I ensured visual and messaging consistency across digital, print, and marketing collateral, aligning creative execution with the refreshed brand strategy.​